4 Reasons Customer Loyalty Is Vital To Your Business

Have you ever wondered why some businesses may set up shop in areas that might not be very conducive to business and do quite well, while others are placed at major thoroughfares where walk by and drive by traffic are all but guaranteed, yet within six months they fold and the place goes up for lease or sale? The truth of the matter is that success is not always determined by your location – although it does play a vital role – but more often than not it is dictated by customer loyalty.

Here are four reasons customer loyalty is vital to your business:

1. First and foremost is the fact that a loyal customer is a repeat customer. This person will know about your business practices, about what to expect from your goods or service, the advantages and the disadvantages, and she or he will do business with you in such a way that it is a mutually satisfying transaction.

2. As you establish a relationship with your customer, you are also establishing a relationship with the customer’s family. Thus, it is not uncommon to have the wife bring in the dry cleaning for the family and turns her mother, mother in law, aunt, and best girlfriend on to your business. As the husband is sent one day to pick up the dry cleaning he becomes familiar with the business, and he will tell his brother, business associates, and others who are looking for a drycleaner. Thus, you are suddenly becoming a commodity which is being shared with others.

3. While family referrals are great, business referrals are even better. If you are a dry cleaner, you will want the dress maker down the street to recommend your services to its customers. Similarly, if there is bridal shop with which you may have some professional ties, then these business referrals are simply priceless! Customer loyalties – when you have other business owners or clerks shopping at your store or utilizing your service – are quite often the gateway to a great number of new walk in customers.

4. Yet the fourth and perhaps most important reasons why customer loyalty is vital to your business rests in the fact that many major purchases are not made during the initial contact. For example, if you are a furniture store, you might have someone come in looking for a computer desk. While these may be expensive – depending on the materials – by and large these items are small fish. Yet if the consumer is satisfied with the product, the delivery, the setup and also the price, the odds are good that she or he will be back when it is time to furnish the nursery, buy that new wall unit, or acquire that bedroom set that was saved up for!


4 Tips To Keep Your Business Popular


After being in business a while are the calls starting to dwindle?

Do your workers have too much time on their hands?

It is time to pump some new blood into the work place. Use some imagination and make things start to happen again. Here are some tips to help make that happen. Try them and see if they will help.

Introducing a new product or service expands the possibility for sales. Making the new product/service a side product/service to your existing product/service can increase sales for both items. Be careful when introducing the product/service, that the old product/service doesn’t become obsolete.

A side product/service to another product/service allows for contact with former customers to offer the new product/service. Checking out your competitors to see what additional items they offer can inspire new ideas for your products and services.

Advertising is an area in which changes will cause others to take notice of your business. You might want to consider using a mascot or new spokesperson for advertising. If you don’t want to go that far, just change the colors on the advertising.

Millions of people tune in the Super Bowl each year just to watch the new advertisements. This is a good example of how change can draw business. Children and animals draw a lot of attention to advertising. Of course, there is always sex appeal to attract new customers.

Offering gifts and discounts can increase sales. Everyone loves a bargain. The gifts don’t have to be expensive. Many years ago, companies offered free glasses and towels as incentives to buy a product.

It caused a lot of repeat customers trying to set a complete set of glasses or towels. Discounts and sales are always crowd pleasers. Bargains are hard to find, thus making them drawing cards for businesses. Mailing coupons to entire neighborhoods or cities, gets your business name and phone number in the hands of a number of people that you normally might not reach.

Expanding your horizons can expand your business. Try expanding slowly at first, such as citywide or statewide. If that doesn’t work go global. The internet can help make this happen.

Start a website and put it on several search engines. Offer other websites advertising on your website for advertising on their sites. Online access helps over come the delays of time zones. It also makes your company accessible 24 hours a day.

To streamline service, create a product specific website with regular updates, produce/service news, photos and scheduling information.

No one knows for sure if a business is going to succeed or not. By using available tools, such as advertising or the internet, gives the company an extra edge. Change keeps the company from becoming stale and outdated.

If you aren’t sure what and how to change your company, there are numerous sources available. Articles, websites, software and work shops are just some of these sources. You have started the business, treat it like a baby, and put everything you have in it to make it succeed.


Copyright © Thomas See

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